Patrick Collister om ”ugens case”:

"Direct marketing has long known the value of a ‘free gift’. Psychologists say that the subconscious response to receiving a present is to want to please in return. The only problem is, nine out of ten ‘free gifts’ are so worthless as to be meaningless. The bottle cap, by contrast, is completely relevant to you [...]"

patrick Navn: Patrick Collister
Titel: Creative Director
Baggrund: Startede bureauet Creative Matters i Storbritanien i 2003, og er pt. Head of Design, Google.